Jan Stassen is the co-founder of the Museum of Values and CEO of the cocreation.loft in Berlin. He is an observer, a curator and cultural translator. He holds a Master in Social and Economic Communication at the Universität der Künste Berlin. After working in the field of advertising for many years, Jan became interested in social businesses and impact-driven initiatives. Out of his personal desire and frustration in advertising, he started reflecting on his own values and focussing on what is actually important to him. This internal journey led him to create the Museum of Values. Its goal is to create immersive experiences for people to explore, connect and reflect on personal and collective values. Together with his co-founders, Jan is inspiring a much-needed discourse about values in museums, schools, and businesses.